OH, HELLO.

AN OPEN LETTER TO TOYOTA

Dear Toyota,

We’ve snuck up on you here, we know. It’s kind of our thing. But like most, you didn’t even think to look for us. A race car you can take your kids to school in during the week and take to the race track on the weekend? It’s not as nuts as it sounds.

Toyota has been the undisputed leader in hybrid cars from the start—first with the groundbreaking Prius and now through new explorations into hydrogen/electric technology, which we agree is the future. 

Toyota is also into power. You’ve demonstrated it through your big commitment to Nascar racing. And we get it. Racing is the ultimate test of a car and the true workshop for innovation.

Consider us inspired. We applaud you on both fronts. 

But we also see a compelling link between “Green” and “Mean” that so far has been overlooked. Everyday drivers want power, performance, and fun too without having to abandon their conscience. The E-Bull Prius modification gives them just that—the chance to pull up to the starting line at the track and the pick-up window. For Toyota, this presents a big opportunity to accelerate the paradigm shift in hybrid with a car that’s already on the road. You can capitalize on the original excitement for the Prius and your initial investment with a low-cost, high-impact upgrade, all while keeping your original commitment to innovation and stacking the cards in your favor against the full electric faction. 

Our vision is to see Prius rally races on every hill from Freedom, NH to Zzyzx, CA. But we’ve taken it as far as it can go on our own. With the E-Bull Racing modification kit, we’ve already taken care of the handling and put Toyota out in front of the development cycle. What we need from you is the power. Together, we have something fun, something fast, something eco-friendly, and something that gains Toyota huge momentum in the fight against the full electric of Tesla, Porsche and Ford.

So let’s talk. We’re right here, just give us a wave and we’ll pull over.